with Simi Kaila

In this session, you will learn tips and tricks for communicating your story to the media. Everyone has a story, and your story is what matters. The media are always looking for content, thus sharing stories- if they are well-narrated. Find out what makes a good story and how to go about telling it- whether you are an athlete or working in the world of sports.

Learn how to:

  • Choose a newsworthy story that reporters will actually care about
  • Grab the media’s attention with respect to a pitch
  • Speak with the media for interviews (tips & tricks)
  • PR Fails: what not to do (video example of Crossfit CEO)
Location: 
Online via Zoom
Canada