Langley, BC –  Eleven multisport partners have joined forces to create the viaSport Regional Alliance, committed to working together and highlighting the importance of sport as a tool for energizing communities and enhancing quality of life for British Columbians.

Individually, each partner is recognized as a leader for athlete, coach, and community sport services in their region, but collectively, the group forms a powerful network of resources and expertise that will shape a streamlined sport delivery system across the province. 

“One of our primary goals is to make sport accessible to every person in our province through community involvement,” says Peter Fassbender, Minister of Community, Sport and Cultural Development. “This new alliance of regional partners will encourage even more collaboration between many of the dedicated sport organizations across B.C., as we strive to be Canada’s leader in sport excellence.”

The viaSport Regional Alliance will maintain and share a network of sport-related services, programming, and resources that is provincial in scope, but locally relevant. Working with local community leaders and stakeholders, the collective’s goals include: improved access to sport facilities and training centres, enhanced support for high performance athletes and coaches, more focussed attention on physical literacy, and streamlined education toward fundamental movement skills in children. Their purpose statement is: Enriching lives and energizing communities via sport.

“Sport is a powerful, unifying force”, says viaSport CEO Sheila Bouman. “We believe that sport and physical activity are not only critical building blocks for communities, but are fundamentally essential to the overall health & wellness of the Province. This Alliance allows us to impact the entire province while directly benefitting local communities through targeted, localized programming.”

Currently, PacificSport Fraser Valley supports 260 promising athletes and 20 dedicated coaches through an array of programs and services. Because of our great partners, athletes can take advantage of local fitness facilities at no cost, and receive discounts on physiotherapy, massage, food, and athletic clothing. Other benefits include biannual travel grants, priority registration at the University of the Fraser Valley, movement assessments, strength and conditioning resources, and a variety of sport performance themed educational offerings.

PacificSport Fraser Valley is currently working cross-sectorally in developing physical literacy strategies for municipalities. Sport, education, recreation, and health representatives formed leadership teams in Abbotsford and Mission, British Columbia to oversee the development and delivery of their respective

physical literacy strategies. Through this collective impact approach, Abbotsford and Mission are investing – and delivering – on their promise to provide quality physical activity, recreation, and sport opportunities for all community members. PacificSport Fraser Valley has been a key organization throughout this process.

“Here at PacificSport Fraser Valley, we are very excited to be part of the viaSport Alliance”, says Jared Kope, Executive Director, PacificSport Fraser Valley. “With a collaborative mindset, and group of sport leaders from across the province, we can instill the ‘think provincially, and act locally’ approach. By leveraging our resources, areas of expertise, and partnerships, we are better situated to deliver on our goal to inspire and enable communities to participate, play, and perform.”

The viaSport Alliance consists of:

For more information about the Alliance, visit: www.viasport.ca/regionalalliance

About viaSport British Columbia:

viaSport British Columbia is a not-for-profit organization established in 2011, responsible for providing strategic leadership to sport in BC. Formed in partnership with the provincial sport sector and the Province of BC, our mandate is to increase awareness, opportunity and participation in sport at every stage of life and in every community in British Columbia. Learn more at www.viaSport.ca

About PacificSport Fraser Valley:

PacificSport Fraser Valley is a registered not-for-profit agency connected to the viaSport Regional Alliance. As the regional member for the Fraser Valley, PSFV delivers sport performance programs to help athletes and coaches win medals for Canada. PacificSport Fraser Valley is also a link between community recreation groups, school districts, health authorities and the local and provincial sport organizations to enhance our regions physical literacy.

 

MEDIA CONTACTS:

PacificSport Fraser Valley

Jared Kope, Executive Director

jkope@pacificsport.com  

604.746.0601

 

viaSport

Kelly Aldinger

Manager, Community Engagement, viaSport

kellya@viasport.ca

778.655.1759

Regional Sport Alliance
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